CATEGORYBranding, Digital Services, Video
We have always believed that the communication should be designed to reach the right audience. And with this belief we always think of a consumption habit of the target audience and then design communications to best fit into their media consumption habits.
For Empire Doctor House where the target audience is a set of super busy doctors we understood that it is important to design communication which can deliver message in the most quickest, concise and precise manner.
With this thought alongwith the communication tools like brochure, outdoor hoardings, radio ads and a responsive website (www.empiredoctorhouse.com) we also decided to create a motion graphic video which can be easily shared with the doctors via Whatsapp, delivers the key message in quick time and ensures consistency of message.