Fitness Point


Logo, Brochure, Business Card, Newspaper Advt. Roadshow, Hoardings, Standies, Campaign, Poster

Branding, Digital Services
To link both very different variables of ‘Fitness’ and ‘Status Symbol’ challenged our sensibilities to a great extent. The whole concept was that, “Just as people flaunt their luxury items, they must also think of fitness as a status symbol and flaunt their healthy lifestyle”. This was to bring an attitudinal change about fitness in the target demographics and convince them to incorporate a healthy lifestyle routine.