One of the most invigorating projects taken up by BRIM for higher learning institute is of Gardi Vidyapith. We were given a great headstart about the target audience that we needed to focus on. The branding efforts heaving focused on the communicative design elements that were tuned into the target audience’s preferences. The language was kept young, energetic and yet appealing towards action. ‘START SMART’ campaign was a huge hit with the students and the clients loved the overwhelming response.