With the growing surge for the demand of professional skills globally, Ahmedabad has always been impacted by the changes in the professionalism. BRIM was approached with a simple purpose. To create identity of the institute that is globally connected but it should not look too chic.
BRIM created the logo on the basis of the fact that every individual who wants to grow professionally has two things in advantage – knowledge and skills. The logo brings this duality in a very simple manner; keeping minimalism in design as the focal point. Also it is designed as a way of showing closeness to the two aspects of professionalism. Green colour aligns with growth and thus tints of green are seen in the whole logo design. Other marketing collaterals were also designed on the basis of same principles.