on the rocks

CATEGORY
Branding
ABOUT

What do you do in a place that’s frequented too often? Yes, the footfalls are there but at the same time to keep up with the magic of the place is in itself a challenge. That’s what we got from Hotel Hilton – one of the most sought after hotel in Mt Abu, Rajasthan. We created the concept of their bar “On the Rocks” merging both the idea of drinks and also the fact that Mt Abu is particularly famous because of rock formations. The logo created for the bar therefore fuses these two concepts into one and keeps it open for the people to interpret the design idea.