The Root’s

Branding, Packaging

The whole concept of the roots has emerged out of the need to create a state of art wood by-product showroom branding with strong emphasis on lively and bright brand creation in space and print design. From time to time, lots of inputs were based on the conceptual framework of “Roots” and it’s roles and functions for a tree. Metaphorically, similarities were drawn out for The Root’s copy text at various points of time based on the demands of the communication context.