ADVERTISING IS NOT AN EXPENSE BUT AN INVESTMENT
Is Advertising an Expense or Investment? Advertising – a singular word that conjures up all our existence today. It is what embodies us as persons. Brands define us. Our brand loyalty is framed with reference to the benefits we feel are accrued from it. Though advertising and branding are two different things they actually overlap to get people drawn [...]
INCULCATING DESIGN THINKING FOR RELEVANT MARKETING
What is Design Thinking? Design thinking refers to a process from which design concepts emerge. Design thinking encompasses cognitive and practical activities including problem-finding, decision-making, creativity, sketching, prototyping and evaluating. It is a method that designers commonly use in the ideation and product development. Be it a product company or a service, everybody is interested in ideas, ideas to [...]
ROLE OF CREATIVE AGENCIES IN TRANSFORMING THE WORLD TO DIGITALIZATION
Design agencies are now doing their best to reach the client’s requirement. As the digital world is rising competitively, it is the necessity to fulfill the client’s requirement with perfection. As the world is transforming with digitization, each and every business is turning to digital marketing to stay updated in this competitive world. With the help of creative design and [...]
