Festivals and occasions are great ways to connect and the major benefit is that the digital world has also lessened the distance. With the wishes and festival information at the fingertips, we have become more aware of the various festivals/days and what they mean to every one of us. There is a flip side. There is a ‘jungle’ of content that’s too much for people to accept. That’s when you realise that people are not
Creative, Design
The 2019 elections have thrown in great insights and perspectives for us. The variegated marketing strategies of the different political parties have put for us awesome learning examples. Citing here are the certain changes witnessed in the marketing of different political parties and also the public responses to them. 1. The digital age: Politics may have been traditionally built but with the advent of the rise of the lotus symbol government at the centre, the
Creative, Design
Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process surely hampers people’s understanding of dealing with the team of design agency. In the end, the
Creative, Design
In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency’s creative output? Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we hold on to this episode and create some design impact? The truth is, WE DON’T. At
Creative, Design
With the major portion of our waking lives spent in our job which accounts to nearly 12 hours put into professional life with the additional commuting hours (if you stay very far from the place you work at) – we are actually oversimplifying the complexities of work-life balance. That puts a huge question on the leader’s head about the accountability of work life. Additional to that is the creativity element and we push our boundaries
Creative, Design
Knowing the trends forcing companies to rebrand will help you develop better logos. We used brilliant corporate branding of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are a push to simplicity, and exclusive use of sans-serif fonts. Simple Symbols: logos are becoming very simple, with flourishes stripped away. Simple Type: a motion away from decorative, handwritten and script
Creative, Design
We choose to use the terminology “digital marketing channels” rather than “types” as each channel that may be used to reach potential customers may be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale and opportunity digital marketing provides – more than just “a website” or “a Facebook page”. To
Creative, Design
Advertising – a singular word that conjures up all our existence today. It is what embodies us as persons. Brands define us. Our brand loyalty is framed with reference to the benefits we feel are accrued from it. Though advertising and branding are two different things they actually overlap to get people drawn towards a company or a product. And yet there are people and organisations out there who say, “Huh! Why spend on advertising?”.
Creative, Design
Advertising companies and creative agencies have become quite popular since last decade usually among the younger generation born between 1980s and 2000. They are highly driven by marketing ideas from an entirely different perspective. They have seen the world transforming from the traditional methods of marketing to tech driven ideas since they have seen the rise of digital platforms and tech era. Hence, the agencies that existed before them are struggling to keep up with
Creative, Design
Design agencies are now doing their best to reach the client’s requirement. As the digital world is rising competitively, it is the necessity to fulfill the client’s requirement with perfection. As the world is transforming with digitization, each and every business is turning to digital marketing to stay updated in this competitive world. With the help of creative design and digital marketing strategies, every creative agency is developing a new era of the digital world.
Creative, Design