Diwali is one of the most significant festivals in India. Diwali calls for celebration, family get-togethers, and abundant gifting and festivities. Apart from the traditional festivities and rituals, Diwali presents a special opportunity for businesses to enhance their brand trust. The Festival of Lights in India is much more than just a religious holiday; it’s a time when brands can make a lasting impression and build customer trust. Nearly 70% of Indians are ready to spend more this Diwali, representing a marked 35% increase from last year, according to the third Festive Pulse Survey conducted by The Trade Desk.
Brand Trust Definition
The amount of respect and loyalty customers have for a brand, or how strongly they believe in the delivery of the promises. It is a public perception often shaped by a mixture of first-person experiences and company communications, for both of which 360 Degree Branding is a crucial component with a special focus on brand trust marketing.
How to build Brand Trust?
Diwali Gifting:
Gift-giving is a cherished tradition during any kind of festivities. People exchange gifts with their loved ones, and companies follow suit by sending Diwali gifts to their employees, clients, and business associates. This brings an excellent opportunity for businesses to show their appreciation and strengthen their relationships. Many branding agencies in Ahmedabad can help in the curation and designing of such gifts and greeting messages
The companies can curate thoughtful and personalized gifts to convey that they value their customers and are committed to building a strong connection. This gesture during Diwali can leave a lasting positive impression on customers, leading to an increased connection with the brand.
Discounts and Promotions:
Diwali season means sales, discounts, and special promotions. Businesses can leverage this enthusiasm by offering attractive deals and discounts on their products and services. This not only boosts sales but also demonstrates that the brand understands the value of affordability and is willing to make the festival season special for its customers.
These discounts and promotions can attract new customers and help retain existing ones. It’s a practical way for brands to create a positive association with their brand.
Quality Assurance:
Diwali is a time when consumers tend to splurge on gifts, decorations, and new clothing. They are more likely to invest in products and services that offer quality and durability. This makes it the perfect occasion for brands to showcase their commitment to quality assurance and customer satisfaction.
By emphasizing the quality of their products and services, brands can gain the trust of customers who are willing to make substantial purchases during this festive period. Consistently delivering on quality promises during Diwali can help establish a strong brand image that extends beyond the festival. Amongst the several Branding and Advertising Agency in Ahmedabad offering various marketing services BRIM provides 360 Degree Branding.
Corporate Social Responsibility (CSR):
Diwali is also a time when people engage in acts of charity and giving back to society. Brands can join this spirit of generosity by participating in corporate social responsibility activities during Diwali. It can be donating to a cause, organizing community service events, or supporting local artisans, these initiatives can demonstrate the brand’s commitment to social responsibility.
By aligning with the values of the community and contributing to its betterment, brands can earn the trust and respect of their target audience. This goodwill can have a long-lasting impact on the brand’s reputation and customer loyalty. Several Branding and Advertising Agencies in Ahmedabad can help with innovative ideas for such activities.
Personalization and Communication:
Sending personalized Diwali greetings and messages to customers is a great way to foster a sense of belonging and connection. Brands can use this opportunity to communicate their appreciation, share their Diwali offers, and express their good wishes. Personalized communication shows that the brand values the individual customer and is not just focused on making sales.
Also Read: FESTIVAL OCCASIONS AND YOUR BRAND
In conclusion, Diwali is an excellent opportunity for businesses to increase brand trust. BRIM, the branding agency in Ahmedabad can help make a positive impact on their customers during this festive season.
Building trust during Diwali can lead to long-term customer loyalty, which is invaluable for any business. So, as the festival of lights approaches, businesses should embrace the opportunity to connect with their customers and make a lasting impression that extends far beyond the holiday season.
One of the leading Branding and Advertising Agency in Ahmedabad BRIM offers one destination for marketing and communication and has continued to grow and evolve over the past 25+ years.
