“Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela
Education as an industry has been playing a significant role in nurturing and molding students worldwide. Being a noble industry, education still has a very crucial part to play in shaping the young minds and making them responsible citizens of the world.
Irrespective of the field of specialization, education has many things to contribute in terms of the development of the nation on a wider spectrum. With the advent of technology, education as an industry has taken a paradigm shift.
Building a niche education institution needs a brand promise based on academic offerings, student experience, or an institution’s prestige. Develop brand strategies that reflect the emotional and psychological dynamics of an educational institution as a whole.
Branding your education institution is the process of strategically communicating your values and selling points.
So the million dollar question here is how to be an exceptional education brand in these times of aggressive competition?