CELEBRATING CLOUD9
To be in 'Vogue' has to mean something. It's an endorsement. It's a validation. - Anna Wintour Celebrity endorsements are a universal phenomenon. Talking about India especially, it is the driving force in the products as well as sports sectors. Looking specifically into the real estate, famous personalities, especially the actors are roped in the metro cities to [...]
DESIGN TRENDS TO TAKE NOTE OF THIS 2020
Design in the grand scheme of things is a small unit. While the word has taken to “god-like” proportions in the commercial age - design for us at BRIM, is a sum total of a number of aspects. So while everyone is going gung-ho to ring in the new year with analysis, statistics, trends and spotlight news, we are [...]
FESTIVAL OCCASIONS AND YOUR BRAND
Festivals and occasions are great ways to connect and the major benefit is that the digital world has also lessened the distance. With the wishes and festival information at the fingertips, we have become more aware of the various festivals/days and what they mean to every one of us. There is a flip side. There is a ‘jungle’ [...]
THE DEMOCRATIC IDEA: DIGITAL AND REAL
The 2019 elections have thrown in great insights and perspectives for us. The variegated marketing strategies of the different political parties have put for us awesome learning examples. Citing here are the certain changes witnessed in the marketing of different political parties and also the public responses to them. 1. The digital age: Politics may have been traditionally [...]
THE EPICENTER OF DESIGN PROBLEMS
Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process [...]
ENDURING UNDERSTANDING
In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency’s creative output? Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we [...]