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Blog2023-11-01T11:59:08+05:30
2105, 2019

THE EPICENTER OF DESIGN PROBLEMS

Design|

Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process [...]

2105, 2019

ENDURING UNDERSTANDING

Design|

In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency’s creative output? Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we hold [...]

2105, 2019

BRIMMING AT WORK

Creative, Design|

With the major portion of our waking lives spent in our job which accounts to nearly 12 hours put into professional life with the additional commuting hours (if you stay very far from the place you work at) - we are actually oversimplifying the complexities of work-life balance. That puts a huge question on the leader’s head about the [...]

3101, 2019

LOGO TRENDS 2019

Design|

Knowing the trends forcing companies to rebrand will help you develop better logos. We used brilliant corporate branding of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are a push to simplicity, and exclusive use of sans-serif fonts. Simple Symbols: logos are becoming [...]

3001, 2019

THE 5DS OF DIGITAL MARKETING

Digital Marketing|

We choose to use the terminology "digital marketing channels" rather than "types" as each channel that may be used to reach potential customers may be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale [...]

2701, 2019

ADVERTISING IS NOT AN EXPENSE BUT AN INVESTMENT

Digital Marketing|

Is Advertising an Expense or Investment? Advertising – a singular word that conjures up all our existence today. It is what embodies us as persons. Brands define us. Our brand loyalty is framed with reference to the benefits we feel are accrued from it. Though advertising and branding are two different things they actually overlap to get people drawn [...]

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.