FESTIVAL OCCASIONS AND YOUR BRAND
Festivals and occasions are great ways to connect and the major benefit is that the digital world has also lessened the distance. With the wishes and festival information at the fingertips, we have become more aware of the various festivals/days and what they mean to every one of us. There is a flip side. There is a ‘jungle’ [...]
THE DEMOCRATIC IDEA: DIGITAL AND REAL
The 2019 elections have thrown in great insights and perspectives for us. The variegated marketing strategies of the different political parties have put for us awesome learning examples. Citing here are the certain changes witnessed in the marketing of different political parties and also the public responses to them. 1. The digital age: Politics may have been traditionally [...]
THE EPICENTER OF DESIGN PROBLEMS
Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process [...]
ENDURING UNDERSTANDING
In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency’s creative output? Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we hold [...]
BRIMMING AT WORK
With the major portion of our waking lives spent in our job which accounts to nearly 12 hours put into professional life with the additional commuting hours (if you stay very far from the place you work at) - we are actually oversimplifying the complexities of work-life balance. That puts a huge question on the leader’s head about the [...]
LOGO TRENDS 2019
Knowing the trends forcing companies to rebrand will help you develop better logos. We used brilliant corporate branding of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are a push to simplicity, and exclusive use of sans-serif fonts. Simple Symbols: logos are becoming [...]