Design in the grand scheme of things is a small unit. While the word has taken to “god-like” proportions in the commercial age – design for us at BRIM, is a sum total of a number of aspects. So while everyone is going gung-ho to ring in the new year with analysis, statistics, trends and spotlight news, we are getting you all prepped up with “Design” and its related aspects.
1. Arts of Seduction
Just text is nothing without color, graphics, layout and lots more. Design is the addition to the text. It is appealing part of text or any word that one wants to convey. In the year 2020, the spotlight will be away from 1D designs and more tuned to the depth and realism of design. 2D and 3D aspects will be more taken up by designers worldwide. However, there will not be too much into fancy aspects rather than to focus on simple illustrations and line art with meaningful creativity. Metallic and monochromatic colors will rule the color palette along with the realism induced liquid surface perception design. Typography will be juggled depending on the brand’s target audience focus. Superimposition of text and image, also called masking will be highly used.
2. Content Creation
Though design has so far evolved to explain more through pictures than the text, content will still rule everything. 2020 pushes content more towards personalization. It has been researched that 85% of consumers get more influenced by content that is closely relevant to them. Thus random content post are definitely out and no longer hold any traction.
3. Design Process/Strategy
Combination of art and content leads to the creation of design. The design process isn’t a straightforward matter in today’s times. The more largely focused is the business strategy through design thinking format, better is the result. The year 2020 will also focus on inclusive design – integrating accessibility, culture, context and experiences of various people across the globe to make the design of the brand more user-friendly. Right from idea stage to execution, design thinking with inclusivity will be on top priority.
4. Distribution and Promotion
The digital ways to connect with customers will extend further in the year 2020. Artificial Intelligence (AI) and chatbots will be a common feature for all kinds of communication. AI driven data will help brands connect to prospective customer clusters via social media channels through re-marketing and re-targeting tactics. Targeted advertising hence is of special focus along with the use of AI-data. Personalization in distribution and promotion tactics will drive the brands to leverage customers’ needs.
5. Performance and Measurement
With the spotlight on “Design Thinking” slowly becoming mainstream in the year 2020; designers will have to engage in more integration of data in their designs. This will lead to more performance-oriented systems of gaining feedback on design, the customer psychology and the mechanisms of the digital usage. Getting processes and systems in place that lead to examining outcomes of designs will have to make in-roads in the next year. Tracking sheets that are shared internally in offices as well as individual productivity planners and charts work extremely well to track daily/weekly and monthly progress.
6. Technology and Tools
Data is not only science but a gold-mine that information technology needs to work closely to gain better customer-centric ROIs. While AI and chatbots may rule, the use of user-specific apps and more communicative social media channels will be developed to tackle the increasing specific demands and needs of the audiences. In this scenario, designers need to not only use technology and tools for reaching out to their clients but also bring in process driven communication in their own office spaces. Productive tools and intra-office communications will be heightened beyond just simple emails. BRIM Team has found the use of apps like ASANA quite convenient to connect with intra-office and off-site teams. Many offices also use Basecamp or Gridle app. The use of technology and tools within and outside the office need to be better connected and streamlined.
While some of the points may already be in the process of implementation, the effects of rapid connectivity, personalization and better in-roads in customer management are pivotal aspects in the design thinking that all designers and design agencies need to prioritize over in the upcoming year. If you’re working towards this momentous change, you have to be ready for a blast of 2020!