Brand Identity Design

In the current market landscape, a compelling brand identity is essential for standing out amidst the crowd. At BRIM, the brand identity agency in Ahmedabad we specialise in crafting brand identities that go beyond aesthetics; we create experiences. A brand identity isn’t just about visuals—emotion, perception, and connection.

BRIM has worked collaboratively to unveil several brands’ unique essences and translated them into a captivating identity that resonated with the audience in Ahmedabad. Crafting Brand Identities requires embarking on an in-depth exploration of the business, delving into core values, target audience, and industry landscape. This strategic groundwork forms the bedrock for a tailored brand identity strategy.

Brand name

Brand name

The brand’s name is the customer’s first encounter with the customer. The name should be catchy, memorable, easy to understand and communicate for it to be impactful enough. The name should be chosen based on memorability and uniqueness. A good brand identity agency can help suggest and choose a name that can help establish brand recognition. BRIM is one such agency in Ahmedabad.

Brand story

The unique and compelling narrative that defines a brand’s origins holds the power to create a solid emotional connection with customers and make the brand memorable. A good brand identity design conveys a story that can include the why, when, where, and how of the brand, the founder’s profile, key events, and cultural and historical aspects.

Brand personality

Brand Personality

Giving brand-specific character traits makes it more than just a brand, it generates specific attachments among its audience. A brand’s personality conveys “its way of being” forming the basis for building its visual and verbal identity and behaviours. Brand personality allows consumers to either identify with it or to project themselves into it. A branding agency like BRIM can help with brand identity services in Ahmedabad.

Visual identity

A brand’s visual identity is the combination of graphic elements that identify the brand. These elements of visual identity include colour palette, Logo, Typefaces and fonts, Imagery and photography style, graphic design layouts, and product and packaging design. Being consistent in visual branding improves brand recognition and inspires trust.

Visual Identity

Portfolio