Loft Gardens
![loftgarden loft gardens inquiry forms](https://brim.co.in/wp-content/uploads/2019/03/loftgarden.jpg)
The shift of words and a change in target audiences perspective!
At a time, when almost every other flat advertisement, sold the tagline “FLAT with a balcony”, we sold the tagline, “BALCONY with a flat”. The idea behind it was to send across a strong message to our target audiences that, they would no longer have balconies just as an add-on to their homes, but, they would have balconies that were built-in their homes, as an integral part to it! We, at BRIM, with just the SHIFT of words, could bring A CHANGE in our target audiences perspective!
![02 loft gardens banner](https://brim.co.in/wp-content/uploads/2019/03/02.png)
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![04 loft gardens newspaper ad](https://brim.co.in/wp-content/uploads/2019/03/04.png)
![05 loft gardens brochure](https://brim.co.in/wp-content/uploads/2019/03/05.png)
![07 loft gardens newspaper ad](https://brim.co.in/wp-content/uploads/2019/03/07.png)
![08 loft gardens social media](https://brim.co.in/wp-content/uploads/2019/03/08.gif)
![09 loft gardens mockup](https://brim.co.in/wp-content/uploads/2019/03/09.png)
![11 loft gardens hoarding](https://brim.co.in/wp-content/uploads/2019/03/11.png)
![10 loft gardens square hoarding](https://brim.co.in/wp-content/uploads/2019/03/10.png)