Ethics in Advertisement: Why is it important?
Advertising Ethics: What is it? Ethics in advertisement is a branch of social science that deals with What is Right & What is Wrong. Advertising ethics are the rules that guide honest, fair, and socially aware advertising. They place a high value on being honest, refraining from making false claims, honoring tradition, and protecting the interests [...]
Product Placement in Movies – Everything You Need to Know
What is Product Placement in Movies? Product placement is a marketing tactic used by businesses to include their goods or services into movies, carefully displaying them in scenes to raise awareness and influence viewers. Product placements, also referred to as "embedded marketing" or "embedded advertising," are frequently seen in radio, television, movies, personal videos, and—less frequently—live performances. Businesses may [...]
Logo Redesign: BRIM’s Thought Process Behind Logo Transformation
When it comes to a brand’s identity, the logo plays a pivotal role in shaping first impressions. At BRIM, our approach to logo redesign is rooted in a deep understanding of both the brand’s history and its future aspirations. Each logo we redesign reflects the core values, personality, and evolution of the company. Let’s take a look at some [...]
Will AI Replace Creative Designers or Make Them More Powerful?
Artificial intelligence (AI) is changing many industries, including eCommerce, healthcare, and agriculture. It simplifies processes, boosts effectiveness, and creates new opportunities for creativity. It involves creating visual content for a variety of mediums, including print media, websites, advertisements, and branding. However, with recent breakthroughs in artificial intelligence (AI), graphic designers have become more worried about their job security. In [...]
Real Estate Branding : Brim’s Unique Approach to Stand Out in the Market
Real estate branding is a necessary component for developing a successful real estate business. Branding goes beyond attractive websites and iconic logos. It combines high-quality content, a compelling value offer, a robust online presence, and a positive customer experience. This is why developing a brand requires significant resources and time. WHAT IS REAL ESTATE BRANDING? Real estate [...]
Brim Spearheads “Supporting Giants” Movement in Response to Poacher Series
The recent airing of the gripping series "Poacher," which dives into the tragic realities of elephant poaching and the illegal ivory trade, has caused a rippling effect across numerous businesses. One significant response to the series has been the creation of a new trend: support for giants. Brim, a creative branding agency in Ahmedabad, has taken the lead in encouraging [...]