THE DEMOCRATIC IDEA: DIGITAL AND REAL
The 2019 elections have thrown in great insights and perspectives for us. The variegated marketing strategies of the different political parties have put for us awesome learning examples. Citing here are the certain changes witnessed in the marketing of different political parties and also the public responses to them. 1. The digital age: Politics may have been traditionally [...]
THE EPICENTER OF DESIGN PROBLEMS
Most of the times, design agencies are fire-fighting. Be it big or small, every creative agency worth its salt, knows what it means to push creativity on one side and the lack of it on the other side. The benign nature of people in general and the lack of understanding of the design as well as the creative process [...]
ENDURING UNDERSTANDING
In the information age, with many things vying for attention out there, brands and perspectives keep changing to suit the prevailing scenarios. How does this impact a design agency’s creative output? Imagine the recent focus on IAF Pilot Abhinandan. People are competing to bring out their best wishes and patriotism. How do we make it last? How do we hold [...]
BRIMMING AT WORK
With the major portion of our waking lives spent in our job which accounts to nearly 12 hours put into professional life with the additional commuting hours (if you stay very far from the place you work at) - we are actually oversimplifying the complexities of work-life balance. That puts a huge question on the leader’s head about the [...]
LOGO TRENDS 2019
Knowing the trends forcing companies to rebrand will help you develop better logos. We used brilliant corporate branding of the last year to signal logo design trends because there are reasons big organizations spend money on rebranding to certain logos. The overall trends are a push to simplicity, and exclusive use of sans-serif fonts. Simple Symbols: logos are becoming [...]
THE 5DS OF DIGITAL MARKETING
We choose to use the terminology "digital marketing channels" rather than "types" as each channel that may be used to reach potential customers may be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns. Our RACE planning framework maps the online customer journey across all potential touchpoints, showing the scale [...]
